EXPERIENCE IN:
Brand Management, Regional Sales & Service, Manufacturing Engineering and Product Development Engineering.
Led P&L, business planning, GTM and revenue generation execution for start-up tech companies, small companies and large corporations.
Launched new products and technology in a wide variety of mobility segments; electric vehicles, trucks, buses, off-road utility and defense equipment.
Keen insights in electric vehicles, fuel cells, alt-fuels and specialty-vehicles.
Leadership experience in design/development, engineering, production, marketing/sales and service.
Thought leader, guest speaker, academic lecturer and developer of cross-disciplined graduate class curriculum.
Helping businesses profit in the new mobility era:
• Board and Investor Advisory Services
• Revenue and GTM Development
• Executional Leadership
• Business and Technology Planning
• Strategic Analysis
Board and Investor Advisory Services
Karma Automotive – Producer of Luxury Electric Grand Touring Cars based in Irvine, CA.
· Created a strategic framework and specific technology investment recommendations to members of the board.
· Presented a 15-year product plan incorporating consumer, market, regulatory and technology drivers.
· Established business planning, vehicle product planning, consumer research and volume forecasting activity. Built and hired staffs across multiple disciplines.
Revenue and GTM Development
Protean Electric – Private capital-backed start-up company and leading producer of innovative in-wheel electric motors for light duty vehicles.
· Led the product and investment business development, marketing and sales, and the establishment of new sectors and geographic markets.
· Developed comprehensive “go-to-market” strategy and tactical plans.
· Created marketing brand identity/look and feel, budgets, staffing roles and responsibilities, sales analytics and processes.
Executional Leadership
United Technologies Corporation, UTC Power Fuel Cell Division of global technology conglomerate.
· Led the P&L and global commercialization of mobile fuel cell products and services.
· Led the business development, financial analysis and negotiations, securing new development funding and new contracts.
· Oversaw commercial contract execution with NASA, defense contractors, automotive and commercial fleet business sectors.
Business and Technology Planning
General Motors, Advanced Technology Vehicles business unit of global automotive corporation.
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Led the advanced technology vehicle sales, marketing and service operations for GM including all electric, fuel cell, alt-fuel products as well as support of hybrid electric vehicle business.
Led the advanced technology vehicle sales, marketing and service operations for GM including all electric, fuel cell, alt-fuel products as well as support of hybrid electric vehicle business.
· Responsible for EV1 electric car including sales and customer service during peak and through the corporation’s decision to conclude the brand.
· Developed a stand-alone business that built and registered 12,000 electric vehicles in less than 15 months.
Strategic Analysis
General Motors, Director of New Ventures reporting to multiple staffs.
· Led OEM strategic analysis to support the potential return of the Alfa Romeo brand to North America leveraging GM’s vehicle sales, service and marketing infrastructure.
· Led diplomatic interface efforts with Alfa Romeo on this initiative as part of an alliance between GM and the Fiat Group.
· Analysis included product portfolio planning, strategic issues development, investment, staffing, timing and proforma P&L forecasts.
Strategic Analysis
United Technologies Corporation, UTC Power Fuel Cell Division of global technology conglomerate.
· Led UTC Power’s contract development and diplomatic interface with BMW to develop a hydrogen-powered vehicle fleet.
· Led UTC Power’s strategic analysis and product forecasting of mobile fuel cell market across a wide variety of sectors and applications.
· Managed strategic analysis and forecasting of automotive sector fuel cell consulting business potential including defining the addressable market and prioritizing potential clients.